The not-so-humble brag:
Madame Noire is back with the first profile of the year in my Women in Technology series. I’m kicking this one off with a individual who wears a couple of hats, each very special. Welcome to the world of Monique Woodard; an entrepreneur of a mobile company for lifestyle apps called Rebelle as well as the co-founder of a networking organization called Black Founders for Black tech professionals. I had the opportunity to catch up with the Florida-raised entrepreneur and wanted to share the thoughts of my colleague in the tech space, so here we go!
LDC: You started your career dealing with brand strategy. What led you to your interest in brands and consumer behavior?
MW: I started my career at a brand naming agency, leading projects for companies like Starbucks, Avon, and Bayer. So that’s probably where my interest in brands started. Since then, I’ve worked in e-commerce product marketing and became deeply involved in what makes consumers act — specifically online. Now, when brands are entering our personal lives more than ever and touching our lives at so many different points — web, social, mobile — I think it’s interesting to see how brand loyalty is influenced by consumer interaction with a brand outside of strictly commercial channels.