Posts for Diversity Category

I’m Live Tweeting a Day in My Life for NPR’s Tell Me More #NPRBlacksinTech

blog, Diversity - Monique Woodard


NPR’s Tell Me More is again using social media to reach out to a new community of leaders — this time, to recognize black innovators in technology. African-Americans represent just 5 percent of America’s scientists and engineers, according to a 2010 study by the National Science Foundation.

Tell Me More is asking African-American entrepreneurs and techies to profile themselves for the upcoming social media series.

I’ll be live tweeting a day in my life on Tuesday, December 10 using the hashtag #NPRBlacksinTech.

Some of the questions I’ll be answering:

  • Accelerators: apply or not to apply?
  • Funding: VC or Angel?
  • Crowdfunding: Golden ticket or false positive?
  • Mentors: deficit or not accessible?

Feel free to jump in with questions of your own. I’m happy to answer just about anything.


#NPRBlacksinTech Week 2

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AppCamp4Girls: Helping Girls Run the (Mobile) World

blog, Diversity - Monique Woodard


36 hours in Portland told me two things: that the Ace Hotel is the most hipstery place in Portland (even inspiring a Portlandia spoof!) and that we have a real chance at getting more girls into technology.

Last week, AppCamp4Girls invited me up to Portland to give feedback on the finished apps that came out of their beta camp. AppCamp4Girls takes girls age 12-14 and helps them spend a week learning how to make iPhone apps. During camp, the girls break into teams and cover brainstorming, storyboarding, design, and marketing. Project leaders then show the girls how the apps are built in Xcode and also help them dig into the code themselves.

Girls in last week’s beta camp made quiz apps — the kind that tell you what kind of Greek god you are or what kind of breakfast food you preferred. The girls came up with strategies around monetization and pricing and had genius ideas for more complex apps. For many of them, this was their first experience building anything technical.

Middle school is the perfect time to get girls interested in technology. They’re smart and curious and haven’t been completely convinced that math, science and technology is something that they can’t do.

One of the girls described another tech camp she went to as ‘very boy-heavy’. Girls need a space where their ideas are important…even if that idea is just a fashion app.

In true entrepreneurial fashion, Jean MacDonald and her team are taking an iterative approach, launching with a small alpha camp in March, the beta camp last week, leading up to a full app camp in August.

App camp isn’t just about teaching girls how to build apps. It gives them a community of women who serve as inspiration — female iOS developers to teach them code, supportive designers and technologists, and experienced women entrepreneurs to give them feedback on demo day.

AppCamp4Girls is still raising money, so please donate to get more girls interested in mobile app development.

Here’s to making the tech industry a little less ‘boy-heavy’.

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Sex, Race and Social Media – A Social Media Week Panel

blog, Diversity, Marketing/PR - Monique Woodard

Social Media Week San Francisco

I’m so excited! I’m speaking on my first Social Media Week panel and the topic is Sex, Race and Social Media.

I will be speaking with some other incredibly accomplished entrepreneurs and media strategists who work in the intersection of tech and entertainment. One of the points we’ll be covering is how the George Lucas-produced movie “Red Tails” leveraged social media to find success in the African-American community.

The panel discussion will be held Monday, February 13 at the Trulia offices in San Francisco – 116 New Montgomery, San Francisco, CA 94101

Here are some of the panel talking points below:

  • What can Twitter and Pinterest tell us about demographic trends in social media?
  • Why do so many women use Pinterest? Why do so many African-Americans use Twitter? Do gender and race play a role in the type of social media outlet used and how can your brand get in on the conversation?
  • Is your brand using the right tool to target the right demographic?
  • How do brands use social curation to create interest around their product, services, or media? How can you best move your brand to your target audience?
  • How should brands measure success with their target audience? What are the measurement tools and metrics of success?
  • Minority Representation in Social Media, Tech and Entertainment Industries – illustrations of content like “RedTails”, “The Help”, and trending News topics
  • How social networks are changing the world to create smaller connected forums.
  • Strategies that create broadcast communications, marketing and promotion of media through social networks.
  • Accelerated global dissemination and how rapid metrics measurement and persistent viral marketing come into play.
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