Ada Handbags needed an e-commerce marketing expert who was familiar with SEO and web content.
The company had done very little preliminary SEO work on the site and was not ranking for many
general or brand-specific terms.
I performed an SEO audit of their e-commerce website as well as extensive keyword research to identify
a short list of target keywords.
Custom title tags, descriptions, and keywords were added for each product. Descriptive naming conventions were created for all products and all product descriptions were rewritten to target specific keywords.
An XML sitemap was created and submitted to search engines. Internal linking was optimized to increase the number of relevant links between pages and products. Google Analytics was implemented site-wide and metrics tracked.
Ada Handbags About Us page
The About Us page was written to reflect the care and craftsmanship in their leather accessories.
Over 100 custom product descriptions
ADA Handbags SEO Rankings
This SEO optimization resulted in an over 44% increase in traffic, deeper page rankings, and ranking on
several keywords and keyword combinations not previously ranked for.
Who: ADA Handbags
What: E-commerce marketing for a leather goods company