Startups often create products in a climate-controlled bubble that isn’t touched by the whims of local regulations and public policy…until they launch. A few days ago, 6 rideshare companies were banned from picking up or dropping off at San Francisco International Airport due to permitting disputes. What would a company do differently if it thought [...]
Native advertising: advertising that contributes value to any page it graces by improving user experience and adding value for consumers — Solve Media Consumers have always had a complicated relationship with online advertising: we hate it. But we’ve always thought of having to sit through pre-roll videos on YouTube or being interrupted by interstitial ads [...]
With increased email volume all around and holiday email volume reaching an all-time high, it’s even more challenging to get people to open your latest email that screams 30% OFF TODAY ONLY! The modern consumer often wants a reason to connect with you brand that goes beyond new product announcements and promotional emails. Engaging customers [...]